About TraceStraty

Our Mission

TraceStraty was founded by supply chain veterans who had experienced firsthand the cost of poor visibility — disrupted deliveries, excess inventory, quality failures, and reputational damage. We built TraceStraty because we believed enterprises deserved better tools for understanding their supply chains in real time.

Today, TraceStraty powers supply chain operations for over 300 enterprise customers, tracking more than 4 billion shipments annually. Our platform combines IoT sensor data, predictive machine learning, and intuitive visualization to give supply chain teams the insights they need to make faster, more confident decisions.

In August 2025, we raised a $5.2M Seed Round led by Xperiment VC to accelerate platform development and expand into new geographic markets.